Hi, I'm Toey.
I design for the hardest moment, not the happy path.
The screens people reach for when they're busy, tired, and can't afford a mistake. I work the whole loop talk to users, prototype,
test and follow the evidence over my own taste.
Sansiri Home Service App
A full research and analysis sprint to diagnose the resident experience and define a clear direction — before committing to design or development.
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Redesigning IPD Order Summary
Improving a critical clinical tool used daily by nurses, physicians, and pharmacists — reducing confusion, preventing errors, building trust.
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Patient App — Layout & Navigation Overhaul
A two-week sprint to restructure the layout, navigation, and core ordering flows of a clinician-facing EMR — with a card-sort-validated navigation deep dive.
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Beach Boy Commu — Brand & Commerce Site Redesign
A full redesign of a Thai surf-and-beachwear brand's store — from a scored audit of the live site to desktop and mobile UI and a rebuilt front end.
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Queue System
Turning a six-hour supplier wait into a bookable queue — quantifying three candidate problems, then designing and testing the one worth solving.
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